The Idea Calendar is meant as a motivational tool. Each page has a thought or physical exercise to keep the user thinking creatively each day of the year.

 

The Idea Calendar flexes into a 360 light bulb shape using a perfect binding and PUR hotmelt glue for high strength, flexible movement of each page. When the calendar is not opened into it's 3-d form, it lays like a book would. The first and last page have a magnetic strip allowing them to be stuck together and thus the book becomes 3-d.